Byredo

Byredo is a global fragrance house and a part of a sophisticated Puig family of brands with their products available in more than 40 countries around the globe. The brand is known for its refined minimalism and devotion to craftsmanship. Every element of the brand, from product design to customer experience, is guided by the belief that perfection lies in the details.

We aim to make the perfect product — and part of a perfect product is a perfect website.

Byredo

While Byredo continues to expand internationally, it maintains the mindset of a small atelier: meticulous, creative, and committed to excellence.

The challenge: constraints of a monolith delayed innovation

Before the revamp, Byredo's ecommerce infrastructure ran on a standard monolithic Magento setup. The system had served its purpose for years but eventually became a bottleneck.

By working on this project we wanted to address customer journey, not just the design. We wanted to ensure that our website resonates with the customer and becomes more efficient in terms of transactions.

Byredo

As Byredo prepared for further international growth, several pain points became clear.

Lack of flexibility

Being limited to a single vendor significantly affected Byredo's customer experience. The company wanted the flexibility to choose best-of-breed technologies from several different vendors in order to achieve the best outcome.

Everyone can build a website these days. But having a website that you have the full control of requires skills. And it wasn’t a matter of just replicating what you do for other websites. We wanted to have a one-of-a-kind experience that resonated with Byredo as a brand.

Byredo

The modular nature of a composable stack allowed them to build a website that was truly theirs, without having to settle for secondary options.

Limited agility in releases

The site design, implemented in 2018, had remained largely static: any frontend change required developer intervention and lengthy release cycles.

We stayed quite static for a very long time in terms of web design. And each time we wanted to change something, we had to go through the full cycle, from specification, through development and testing, to go-live. It was anything but efficient.

Byredo

The new solution had to enable Byredo to implement changes fast and without affecting the customer-facing part of the storefront. What previously would have taken a month to achieve, now can go live in under a week.

The solution: composable architecture with Alokai

Byredo evaluated several approaches, from going mobile-first to rebuilding with Magento's own stack, but ultimately chose a headless, composable architecture powered by Alokai.

Alokai resonates with us for being more than just a toolbox. It helps us aggregate all components, bring them together. And this gives us the agility without feeling any constraints.

Byredo

Alokai's framework offered what Byredo valued most: agility, flexibility, and control.

The new setup integrated:

• Magento as the ecommerce backend
• Contentful for content management
• Alokai Cloud for frontend hosting and caching
• Klevu for search functionality
• Adyen for payment processing

Implementation was handled by Vaimo, with Alokai's support team collaborating closely on code reviews and orchestration between components.

We appreciate Alokai’s team having our backs, challenging developers to do code review, and bringing your own expertise to the table. You were a part of the team, and like in any team, need to be able to count on everyone in order to achieve the goal.

Byredo

The results: simple innovation, continuous delivery, and measurable performance gains

The new setup allows Byredo to truly translate their drive for creativity and excellence beyond the physical stores and onto the digital arena.

We clearly achieved our initial expectations. The website now reacts fast, it’s lean, and the performance is super efficient.

Byredo

And there are several factors contributing to the overall success of this venture.

A new, reliable headless setup

After migrating to a composable architecture with Alokai, Byredo achieved measurable and lasting improvements in speed, stability, and release agility.

We wanted something flexible and agile, composable commerce was a perfect solution. Having an approach of decoupling frontend from backend is good in itself, but it is the freedom of being able to choose from separate components for core functionalities like a CMS or payment processing — that can really make a difference.

Byredo

The new headless setup has significantly enhanced both technical performance and user experience across all key markets.

Coordinated improvement across all Core Web Vitals

Following the Cloudflare configuration in August 2025, the website met and exceeded its target Core Web Vitals thresholds:

In terms of performance, in terms of usability, in terms of customer experience, we’ve clearly met our expectations. Even exceeded them. In GSC, all our pages are classified as the fastest. Meaning that in SEO, we can’t be any better. We are at the top.

Byredo

The real-world field data from the Chrome User Experience Report (CrUX) confirms that the modernized storefront delivers an elite user experience. Every single measured metric across both viewports sits securely within Google's optimal "Good" tier at the 75th percentile (p75).

Mobile performance (63.6% of total traffic)

Core Web Vital Metric	Live performance (p75)	Google "Good" threshold
First Contentful Paint (FCP)	1,738 ms (3% faster)	≤ 1,800 ms
Largest Contentful Paint (LCP)	1,943 ms (22% faster)	≤ 2,500 ms
Interaction to Next Paint (INP)	133 ms (33% faster)	≤ 200 ms
Cumulative Layout Shift (CLS)	0.01 score (90% more stable)	≤ 0.10

Desktop performance (36.4% of total traffic)

Core Web Vital Metric	Live performance (p75)	Google "Good" threshold
First Contentful Paint (FCP)	1,291 ms (28% faster)	≤ 1,800 ms
Largest Contentful Paint (LCP)	1,454 ms (42% faster)	≤ 2,500 ms
Interaction to Next Paint (INP)	74 ms (63% faster)	≤ 200 ms
Cumulative Layout Shift (CLS)	0.04 score (60% more stable)	≤ 0.10

Methodology note: storefront metrics represent real-world user experiences captured via the Chrome User Experience Report (CrUX) database. Because these numbers reflect the "Origin" data, they validate the aggregate health of every single URL on the entire domain.

According to global retail data compiled by Google and Deloitte, every 100 ms saved on mobile lifts conversion rates by an average of 8.4% and Average Order Value (AOV) by 9.2%.

By operating comfortably within Google's optimal performance tier, Byredo directly maps technical health to direct business outcomes:

• Sitewide load (LCP) → paid traffic retention: rendering the entire storefront structure instantly slashes top-of-funnel mobile bounce rates, structurally protecting digital ad spend and maximizing international marketing campaign ROI regardless of which landing page a user enters through.
• Interaction speed (INP) → basket size growth: zero-lag shade filtering, sorting, and dynamic cart updates remove all micro-friction, naturally encouraging deeper catalog exploration and higher order totals.
• Visual stability (CLS) → checkout pipeline protection: dropping sitewide CLS to a near-flawless 0.01 score keeps heavy premium editorial media perfectly steady, completely eliminating accidental misclicks and building consumer trust.

Historical session distribution comparison: August 2024 vs. today

To understand the structural magnitude of this technical turnaround, the table below tracks the macro shift in user experience. It maps the percentage of total customer sessions running on the legacy monolithic stack (August 2024) directly against the optimized workloads powered by the Alokai frontend layer (June 2026).

Device & metric	Users with "Good" experience: before (legacy)	Users with "Good" experience: after (Alokai)	Impact
Mobile load speed (LCP)	70.6%	85.8%	(+15.2%) more users experience instant page loads
Mobile reactivity (INP)	85.6%	86.8%	Maintained highly responsive mobile cart interactions
Mobile stability (CLS)	32.7%	83.9%	(+51.2%) more users avoid frustrating page jumps
Desktop load speed (LCP)	80.5%	92.2%	(+11.7%) more users hit elite desktop speed tiers
Desktop reactivity (INP)	96.3%	95.1%	Consistently maintained top-tier global responsiveness
Desktop stability (CLS)	79.1%	81.2%	(+2.1%) more users get a perfectly rigid UI

Accelerated development cycles

These gains translated into a faster, smoother, and more reliable browsing experience. Byredo's digital team can now deploy new features continuously: from one release per month to one every day, deploying updates up to 13 times more frequently.

In the past, if we wanted to have a major release, we had to activate the maintenance page, making our website unavailable for the buyers. Our current architecture has set frontend releases free. We can now do 2, 3 releases per week if we want to!

Byredo

Scalability and growth

The brand now operates with a frontend that behaves like a mobile app: light, responsive, and precise.

This composable setup not only supports Byredo's craftsmanship mindset but also provides the flexibility and scalability needed to expand into new markets while maintaining the same level of digital excellence.

Today we have a strong platform. So, we’re planning to grow into new markets with new rollouts. It’s becoming much easier thanks to this new architecture in place. We definitely see the difference between before and after.

Byredo

Future outlook: off to a good start

Today Byredo already can see the benefits of the new composable setup, allowing them to expand to new horizons and rise to new challenges.

We have market needs to meet, so we need to stay as reactive as possible. We are competing with someone every day, our business needs evolve every day. With Alokai’s frontend architecture we can do what we want at the pace we want to. That’s perfect for us.

Byredo

But the journey doesn't stop at growth, as perfection is a hard benchmark to hit:

At Byredo, we constantly search for improvements and thrive for excellence. We would like to continue to lead the way, so we’re always looking for new ways to be more efficient, to understand our customer better, and to ensure that we bring more value to our consumers.

Byredo

We are grateful for the opportunity to accompany Byredo on their digital transformation journey and can't wait to see where we will get.