How to drive conversions with AI-powered shopping [In partnership with Amplience]

Shopping online used to be a drag – clunky websites, limited choices, and too-short product descriptions that left you wanting (and needing) more information to actually make a purchase. Yawn. But hold onto your wallets, because things are about to get exciting!

AI and composable commerce: A match made in shopping heaven 

Imagine a shopping experience where everything feels tailored just to you. That's the magic of composable commerce with a dash of AI sprinkled on top. 

Think of composable commerce like building your dream outfit – you pick the best pieces (features) from different stores (vendors) to create the perfect look — or store, for your customers. It means the experience you create and deliver is super flexible, so you can adapt to the latest trends, stay relevant, and keep your customers happy.

But here's where things get really exciting: throw some AI into the mix! AI acts like your super-powered shopping buddy, helping you to deliver more intuitive, personalized experiences for your customers:

• AI chatbots: Acting like virtual shopping assistants, AI chatbots answer all your customers’ questions and guide them through available products for a seamless shopping experience.

• Personalized product recommendations: Help your customers find the products they love, quickly. AI leverages customer data and past shopping behavior to make personalized recommendations that will have them adding to carts immediately.

• Relevant, contextual content: Using generative AI, you can produce huge volumes of contextual product content that improves the experience for your customers and helps you sell more, faster.

The result? A shopping experience that's:

• Tailored to the customer: Personalized product recommendations make customers feel as if the shopping experience is tailored just for them, helping them find the products they really love.

• Rich in inspirational, conversion-driving content: Consistently delivering fresh, relevant content experiences is a way to set you apart from the competition, increasing customer loyalty and retention.

• Intuitive and interactive: Using AI chatbots means that customers have 24/7 support to answer their questions, at any time. 

Key considerations for AI-powered shopping

Now, before you jump in and build your own AI shopping empire, there are a few things to keep in mind:

• Seamless communication and data flow between components is key: To maximize value from leveraging AI with composable commerce and to consistently deliver the exceptional experiences your customers expect, you need to make sure there is a seamless data flow between your core commerce platform and all the various AI components you’re utilizing.

• Security is critical: With multiple vendors involved, security is more important than ever before. It means more chances for someone to peek into your shopping bag! Make sure your system is secure and that you have a trustworthy environment for customer data.

• Investing in technical expertise will help you realize success quicker: Managing various components and implementing AI technology requires special skills. Invest in your people, as well as the technology you use, to help you realize success with composable commerce and AI.

So, is AI-powered shopping for everyone?

Yes, brands and retailers of all sizes can benefit from leveraging AI to improve their digital experiences. But the approach you take with AI adoption will be slightly different based on the size of your company and business needs.

Our advice is to start small. Identify key use cases and workflows where AI could really make a difference to your team in terms of productivity, efficiency, and  customer experience. And test and learn as you go! 

Composable commerce with AI is a game-changer, and will enable you to finally deliver on true personalization, a key feature of shopping experiences that powers customer engagement and ultimately, conversions.

Learn more about composable commerce and AI!  

Watch our recent webinar with Amplience , and discover more about how composable commerce will help you maximize value from AI.